Brand Book & Labeling Package
AdvantEdge™ Comfort was developed as a rugged outdoor apparel line for Grand National Apparel Inc. I worked on the brand identity, labeling system, and sales brand book, creating a presentation tool the team could use in meetings and trade show settings.
The visual direction balanced a refined fashion sensibility with a practical outdoor feel. Large imagery, black-and-white treatments, clean spacing, and restrained labeling details helped the line feel established, focused, and ready for market.