Product Branding
This work included multiple labeling systems and hangtag concepts for the Just Keep Livin clothing line. The challenge was to create branding that could sit comfortably in men's sportswear while also extending into more outdoor-inspired apparel.
The finished system used distressed paper, canvas woven labels, and graphic storytelling to give the product a more tactile and personal feel. For the graphic T-shirt tags, each design connected back to a specific story or reference from Matthew McConaughey. Illustrator Solange Yepez created the front sketch artwork used on the hangtag.